The Story Behind Matchacita’s Name Change
Walking down South Street in downtown Kalamazoo, it’s hard to miss the bright red “OPEN” sign at Matchacita. It stands out, nestled between an eye care center and a plant nursery. But you might have recently noticed something else—a new name.
“We got a cease and desist from another matcha café, which also has the name Matcha Cita,” owner Yazmine Vargas Root said…