- Candy maker Ferrero finalized its purchase of the WK Kellogg Co. in October and plans to keep its North American cereal headquarters in Battle Creek
- Known as the Cereal City, cereal production has shrunk drastically in Battle Creek over the decades
- City leaders worry whether Ferrero will continue the kind of investment in Battle Creek that Kellogg invested, but remain optimistic
This story is part of the Southwest Michigan Journalism Collaborative’s coverage of equitable community development. SWMJC is a group of 12 regional organizations dedicated to strengthening local journalism. To learn more, visitswmichjournalism.com.
BATTLE CREEK — Six weeks after Italian candymaker Ferrero finalized its purchase of the WK Kellogg Co., the mood at a Battle Creek economic forum was one of cautious optimism.
“We’ve been preparing for change, and we’re going to continue that momentum,” said Joe Sobieralski, head of Battle Creek Unlimited, the area’s economic development agency…