Matcharia at 1 year: A cease and desist, name change and a community found

KALAMAZOO, MI — It’s not often a business changes its name in year one.

Usually, fledgling business owners are too busy building a brand around their chosen name, focusing on overhead and creating a following.

But for café owners Yazmine Vargas Root and her husband Tyler Root — who opened Matchacita at 120 W. South St. on Dec. 13, 2024 — there wasn’t much of a choice…

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