Missouri’s recreational cannabis industry, poised to pass $3 billion in sales, is still working to grow and educate its customer base.
Ninety years after the prohibition of alcohol ended, after-work drinks in Missouri consist of Anheuser-Busch and Boulevard Brewing products. Wineries and vineyards across the state serve as event spaces. Less than three years after its legalization, the recreational cannabis industry is seeking wider adoption by finding ways to connect with consumers.
The industry has made inroads. Legal recreational marijuana sales in Missouri began in February 2023. Since then, businesses have reported more than $2.9 billion in sales. By comparison, Colorado had $1.9 billion and Illinois reached $3.6 billion in their first 29 months of recreational cannabis sales…