KANSAS CITY, Mo. (KCTV) – Calling all Swifties! Especially those who like to pick up a book now and then.
A Kansas City-area professor has published a book highlighting one of the world’s biggest pop stars and other women’s influence on the economy.
‘Swiftynomics: How Women Mastermind and Redefine Our Economy’ came out in late January 2026. The author, Misty L. Heggeness, has a background in economics and research, which helped drive this project. Her curiosity during the COVID-19 pandemic fueled her.
“I, along with many other women, were struggling to balance the needs of our paid jobs with family care,” said Heggeness…