A s Charlie Hustle’s new owners work to scale the Kansas City-built apparel company, the brand won’t lose its heart, they said, pledging instead to pattern expansion efforts after the vintage-feel and hometown-first ethos that made Charlie Hustle a go-to source for KC pride.
A critical piece of the plan: Hit new markets, city by city — Denver among one of the first — using local collaborators to ensure each market feels earned rather than generic.
“We don’t want to expand too fast,” said Matt Gary, co-owner of Charlie Hustle alongside his brother, Michael Gary, noting the importance of meeting demand without sacrificing quality or customer trust…