This is the third in a three-part series. Read part one and part two here.
When Joyce Watts of Boujee Bakery began to update her website with promotions to lure soccer fans to her location east of downtown, she ran into an unexpected roadblock.
FIFA World Cup 2026 is protected intellectual property, and according to the local Community Activation Playbook, it may only be used in plain text for editorial purposes, not marketing or promotion…