5 Minutes with Matt O’Connor, CEO of NoScrubs—the Lightning-Fast Laundry Service Taking Texas by Storm

Laundry day just got a serious upgrade. Meet NoScrubs, the lightning-fast, on-demand laundry service transforming the way Texans tackle their wash.

Operating in Austin, DFW, and Houston—and rapidly expanding—NoScrubs will pick up your laundry, wash it, fold it, and return it in as little as four hours. That’s a game-changer compared to the typical turnaround offered by other same-day services. It is designed to save both time and money for busy professionals, parents, and anyone ready to reclaim their weekends.

At the helm is Matt O’Connor, a name Austin tech insiders already know well. Before co-founding NoScrubs, O’Connor launched Instacart in Austin, helping to revolutionize grocery delivery. Now he’s bringing that same innovative spark to the laundry industry, creating not only a time-saving service for customers but also a thriving opportunity for gig workers—known as Scrubbers—who can earn $3,000 to $4,000 a month without the headaches of rideshare or food delivery work. Texas Lifestyle Magazine had the opportunity to talk with O’Connor about how NoScrubs is shaking up the laundry game and why the company is poised to become Texas’s next big convenience revolution.

Tell us about NoScrubs. Where did the idea come from?

The idea for NoScrubs came from a frustratingly slow (four day turnaround!) and expensive ($50+ for a load of laundry) process using another service. Having worked at Instacart, I saw what a massive difference same day delivery meant to customers. We figured out the structure to allow for the fastest, most affordable laundry delivery service possible and that’s how NoScrubs was born. We launched in Austin in May 2024 and have since expanded to Houston and DFW, with national expansion imminent…

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