With the announcement in August that Sugar Land will serve as a “host supporting community” for the 2026 FIFA World Cup games in Houston, the city’s tourism marketing arm on Wednesday announced the launch of the “Sugar Land Social District” that will provide the outside consumption of alcohol.
In a news release, Visit Sugar Land describes the district as “a new destination within Sugar Land Town Square and First Colony Mall designed to enhance the city’s vibrant dining, retail and entertainment scene.”
“The Sugar Land Social District offers residents and visitors the opportunity to responsibly enjoy alcoholic beverages purchased from participating establishments outdoors, creating a lively, walkable environment that supports local businesses and enriches the city’s social experience,” the release stated…