Vocelli Pizza, a chain originating in Pittsburgh, is planning its first location in the Greater Houston area in Katy, with leasing records indicating a suite at Morton Park Plaza. The lease reference is 23027 Morton Ranch Rd-A, and local reports indicate the company is aiming for a winter 2026 opening. The new location will provide additional delivery and carryout services in the retail corridor north of I-10.
According to What Now Houston, Varol Ablak, who operates the expanding chain, confirmed that a location in Katy is planned but did not provide additional details. The report indicates that leasing records point to the Morton Park Plaza address and show an opening in early 2026.
Where It Will Land
The new pizzeria is planned for Morton Park Plaza, a prominent retail center near a Walmart Supercenter and a Kroger Signature store, which supports the suitability for a delivery and carryout operation. Commercial listings for the plaza show available inline spaces at 23021 and 23027 Morton Ranch Road and highlight high traffic counts and recent construction that contribute to consistent neighborhood foot traffic. Brokered details for the center are provided by CommercialCafe.
Why Texas Now
Vocelli’s leadership has emphasized expansion into Texas. CEO Toni Bianco highlighted Texas as a key focus for Vocelli Pizza as it signs franchise agreements and tests nontraditional locations. The chain has indicated plans to enter new markets and formats as part of its broader growth strategy, using these announcements to attract franchise partners and support marketing for new stores.
Menu And What To Expect
Company materials indicate that Vocelli Pizza is relaunching signature items, including the Ultimate Pepperoni pizza and cheesesticks, to coincide with new openings. The Ultimate Pepperoni features the chain’s private-label red sauce, 100% real mozzarella, and cupped crispy pepperoni. These menu updates were highlighted in the brand’s expansion press materials and PR coverage related to its Texas rollout, with PR Newswire summarizing the relaunch and promotional efforts.
Who Is Behind The Brand
Vocelli Pizza started as Pizza Outlet in Mt. Lebanon in 1988 and expanded under Varol Ablak and his family into a multi-state franchise operation. Ablak and his team now manage expansion efforts through Ablak Holdings. Company materials provide background on the founder’s history with the chain and the leadership team overseeing new openings…