, the famed New Haven pizza institution, is heading south—way south. The 87-year-old Connecticut pizzeria, beloved for its blistered, coal-fired pies and chewy-crisp crusts, has announced a bold national expansion that includes a deep push into Texas. According to the company’s newly released 2026 development plan, Sally’s intends to open as many as 45 locations across Texas beginning in 2026.
The move marks the brand’s most ambitious leap since it first stepped beyond New Haven’s Wooster Square, where Sally’s has been serving pizzas since 1938. Founded by Salvatore Consiglio, one of Frank Pepe’s nephews, Sally’s has long been a pilgrimage spot for pizza purists, politicians, and visiting celebrities. For decades, the line outside its original brick storefront on Wooster Street was proof enough of its reputation—thin, coal-charred pies with a signature chew that defined New Haven’s apizza style.
Now, Sally’s plans to replicate that experience across the country. In its Sally’s Apizza Location Development Plan 2026, the company describes the next stage as a “disciplined national rollout built around strategic markets that align with our brand’s commitment to quality and heritage.” The plan outlines 255 new restaurants across 12 states, with Texas and Florida leading the list. The long-term goal: to grow to more than 1,000 units nationwide while “maintaining the craft and character that define Sally’s.”…