Enroll Now: Key deadlines and tips for 2026 Marketplace coverage

HOUSTON – Open Enrollment for individual and family Marketplace plans is now open. From Nov. 1 through Jan. 15, Texans can review plan options for 2026 coverage and choose the health insurance that fits their needs and budget.

Jessie Quick, DSVP Marketing for Blue Cross and Blue Shield of Texas, explains what’s new for 2026 and what to consider when comparing coverage on Houston Life.

Key dates and coverage start times

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