Houston suburb makes bold play to become Texas’ tech capital

Sugar Land isn’t just building more homes-it’s now trying to build the companies that fill them.

The city recently launched the “Sugar Land Starts Innovation Fund,” a new incentive program aimed at attracting startups as part of a broader push to turn the fast-growing suburb into more than just a place where people live. The fund offers performance-based incentives to companies that commit to bringing jobs and long-term investment to Sugar Land, targeting industries like life sciences, technology and advanced manufacturing, according to the city’s announcement.

“By focusing on revenue-generating startups and performance-based incentives, we are creating a clear pathway for innovative companies to scale while reenergizing existing office space,” Colby Millenbruch, Sugar Land’s business recruitment manager, said in a statement…

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