BOSTON — Digitally native home furnishings retailer Wayfair continues expanding into brick-and-mortar stores with its 10th location coming to Orlando, Fla.
Located at 30 East Altamonte Drive, Ste. 1500, in Altamonte Springs, the 85,000-square-foot, single-level store at Marketplace at Altamonte will bring Wayfair‘s immersive, curated shopping experience to customers across the Central Florida region while marking the latest step in the company’s growing omnichannel strategy.
“Reaching our 10th store is an exciting milestone for Wayfair and a testament to the momentum we’re seeing as we bring our brand to life,” said Liza Lefkowski, vice president of merchandising and stores at Wayfair. “With each new store, we’re learning more about how customers want to shop for their homes and how our physical and digital experiences can work together. Orlando is a great market for this next chapter, and we’re excited to introduce the Wayfair store experience to the community.”…