Universal Destinations and Experiences, the division of NBCUniversal responsible for its theme parks in Orlando and California, is pulling back the curtain on its planned year-round horror project in Las Vegas, Nevada.
The venture will be called Universal Horror Unleashed, and will feature four haunted houses, based on well-known intellectual property: Blumhouse’s The Exorcist: Believer , The Texas Chainsaw Massacre , Universal Monsters, and Scarecrow: The Reaping.
Horror Unleashed will also feature themed immersive areas outside the houses, with horror-themed food and drinks, merchandise, and seasonal events and attractions.
The attraction is a major bet by Universal to expand its live experiences brand beyond its theme parks and into new concepts.
Universal Hollywood and Universal Orlando already host Halloween Horror Nights each year, constructing a slew of haunted houses for guests to walk through. It has become a big business for the company, with Disney, Six Flags and others all also after a slice of the seasonal pie.