Hooters’ New Strategy: Can It Save Its Remaining Florida Locations?

Hooters Nationwide Makeover Aims to Prevent More Florida Closures

Hooters is scrapping its controversial “bikini nights” as part of a broader effort to rebrand itself as a more family-friendly restaurant. The Florida based chain, known for its wings and waitstaff clad in bright orange shorts and revealing tops, is attempting to reshape its image while grappling with financial difficulties.

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