Checkers Goes Bold with “This Eats Different” and $4 Meal Deal

A full fast-food meal for $4? Checkers & Rally’s new high-energy brand and unbeatable combo deal bring big flavor, bold vibes, and real savings.

No matter where you live, you probably have seen a Checkers or a Rally’s fast food restaurant near you. For many Universal Orlando Resort guests, they drive by one on the way to the theme parks. These places make a cost-effective way to dine after a long day at the theme parks since they tend to close around 3:00 a.m. or later. No matter which theme park you are visiting, with over a dozen Checkers locations in the Orlando area, guests are sure to find one nearby.

Recently, Checkers/Rally’s unveiled a new promotion. Checkers & Rally’s is increasing the volume of fast food with the launch of its bold new brand platform, “This Eats Different.” With an all-new fearlessly original full-on vibe shift, new visual identity, swagger-filled tone, and high-energy creative. The campaign is putting flavor, value, and fun, front and center.

Created in partnership with creative and media agency Partners + Napier, the brand is launching the “This Eats Different” campaign across TV, streaming, digital, TikTok, and social media. More than a fresh look, it’s a bold statement: fast food should satisfy your hunger, fuel your energy, and never drain your wallet.

Checkers $4 Unbeatable Meal Deal

And nothing delivers that message better than the new $4 Unbeatable Meal Deal. This combo meal promises to be big on flavor and low on compromise. For just four bucks, guests can score a Cheese Double or Spicy Chicken sandwich, value-sized Famous Seasoned Fries, a 12-oz. drink, and a cinnamon apple pie. The company states there is “No fine print. No gimmicks. Just an unbeatable meal at an unbeatable price.”…

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