( The Hill ) — Ride-hailing service Lyft announced that it will offer discounted rideshare, bike-share and scooters on Election Day, an initiative designed to increase transportation access for voters, according to a press release.
“Lyft believes transportation access should never be a barrier for any citizen seeking to vote. Our Voting Access Program reflects our commitment to being a force for good, and we’re proud to encourage riders and drivers to exercise their fundamental right to vote, regardless of income, zip code, or political affiliation,” Lyft Chief Policy Officer Jerry Golden said in the release.
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Lyft plans to offer a 50 percent discount to customers who use a certain code, which will be valid from 5 a.m. to 10 p.m. in every time zone, on Election Day rides to the polls, the release said.
Lyft will also partner with television personalities Serena Page, Kordell Beckham and Sasha Colby to encourage voters to head to the polls in November.