KNOXVILLE, Tenn. – Mlily USA, a vertically integrated mattress manufacturer, has launched a premium mattress collection developed exclusively for the big box retail channel: the all-new Noctua crafted by Mlily.
The retail-focused strategy expands and strengthens Mlily‘s partnerships with big box brands by offering a top-tier quality product line combined with freedom to run promotions and move inventory without pricing restrictions. Noctua crafted by Mlily is a made-in-the-U.S. product consisting of high-end materials and pocketed coil units, all manufactured by Mlily’s vertically integrated operations that pours its own foam and produces its own coil units.
“A ready-to-go line like Noctua helps retailers move faster and more profitably, because it can fill open slots quickly without the time and expense of starting from scratch,” said Diana Genshock, national account sales manager. “But we also know every retailer has unique needs, which is why we’re equally committed to building tailored private-label programs when the right opportunity presents itself.”…