Experts say scammers exploit Gen Z’s online activity, making them more likely to fall for scams

KNOXVILLE, Tenn. — Experts say young adults between the ages of 18 and 24 are the new top targets for scammers.

A recent study done by financial auditor Deloitte found Generation Z is three times more likely to fall for an online scam compared to Baby Boomers.

Experts say it’s because of their online habits and scammers know where to find them. According to data from the Federal Trade Commission, in the first two quarters of 2025 Tennessee Gen Zers have already lost over a million dollars.

Cash app scam

When a 21-year-old University of Tennessee student couldn’t access her money on the digital payment app, Zelle, she did what many people do and looked up the customer service number online…

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