KNOXVILLE, Tenn. — Travel center operator Pilot Company has introduced Pilot Eats, a new proprietary food brand aimed at expanding freshly prepared meal options across its North American travel centers and strengthening its foodservice offerings for travelers.
The new concept supports Pilot’s strategy of delivering “Food That Goes the Distance,” offering portable, freshly prepared meals designed for drivers on the move. The company also announced that nearly 350 of its owned-and-operated quick-service restaurant franchise locations are now open 24 hours a day, increasing food availability for travelers at any time.
Pilot is launching two complementary in-house food concepts: Pilot Eats and Pilot Eats Express. Pilot Eats will bring the company’s full hot deli menu to around 400 travel centers, featuring items such as a Southern chicken sandwich with a larger crispy fillet, hand-roped pizza with “Mega Cheese” and pepperoni sold by the slice or whole pie, and homestyle deli entrées like meatloaf, roasted chicken, and mac and cheese…