From layups to logos: Lafayette camp teaches kids to ball and brand

In a gym in Lafayette, the squeak of sneakers on hardwood blends with the buzz of ideas.

Kids pass basketballs while talking about branding. They practice jump shots, then pivot to pitching product ideas.

This is Athletic Businessmen , a one-of-a-kind summer camp founded by Jadon Johnson , where the next generation is learning to hustle not just on the court, but in the world of business, too…

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