A new shopping experience for men and boys has arrived in town, and it’s bringing a fresh, Southern twist to local fashion.
The Backward Hat, co-owned by Frankie and Dayna Provost, officially opened its doors on Oct. 4, 2025, offering a mancave-inspired boutique filled with casual, athletic, and business-casual clothing for all ages.
Frankie Provost never expected to get into the retail world. The spark came during a visit to Cecelia’s, a women’s and girls’ boutique owned by a family friend…