There’s a new spot in Lafayette to grab crawfish étouffée, fried shrimp and catfish, or a smothered roast beef debris po-boy — all in the drive-thru.
Off The Hook opened on Monday to a crowd of people eager to try Cajun favorites, merged with the convenience of a fast-casual chain restaurant, with local cred. The restaurant was founded in 2012 in Thibodaux, and has since expanded to cities around south Louisiana, including Houma, Baton Rouge, Hammond and Denham Springs.
Lafayette is now home to the company’s ninth store at 101 Liberty Ave., where Viva La Waffle was formerly located off Kaliste Saloom Road. According to Off The Hook’s CEO and founder Paxton Moreaux, they liked the location and jumped on it — and have an eye toward continued expansion across the state.
Moreaux, a Thibodaux native, said that he and his father started the business as a side project to the family’s billboard company, Bayou Signs Outdoor. They embarked on a rebrand for Off The Hook eight years ago, tightening up the concept, look and recipes in preparation to scale…