In an area better known for its food and festivals, a new Lafayette store is weaving together a different tradition.
At 717 Lee Ave., Son of a Texan offers selvedge denim to downtown Lafayette, a premium fabric known for its durability and unique production method. Woven on narrow, traditional looms, these jeans create a self-finished edge.
Historically used by workers during World War II, selvedge denim was designed for functionality, offering lightweight yet resistant clothing that could withstand anything. Selvedge jeans are naturally indigo-dyed and develop personalized wear patterns…