Lakeland’s Born + Bread Rises to Top With Iconic Polk Fare

Sponsored by Visit Central Florida

It was the fact Jennifer Smurr is Florida born and bred that helped lead to Born + Bread Bakehouse.

A Winter Haven native who grew up in Auburndale, Smurr is the founder and owner of Lakeland’s Born + Bread. Since starting at the Lakeland Downtown Farmers Curb Market then opening a permanent location on South Florida Avenue in the Dixieland neighborhood, B+B has become renowned for its distinctly authentic homemade baked goods. Those feature desserts, pastries, croissants, bagels, and breads…

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