Sun Belle has expanded its strawberry program through new grower partnerships in central Florida. This strategic addition will round out Sun Belle’s robust year-round supply of fresh berries, according to a news release.
The Schiller Park, Ill.-based company says central Florida is known for its thriving winter strawberry crop, producing fruit with exceptional flavor from late November to early April. In partnership with Plant City, Fla. growers, Sun Belle will offer Florida strawberry varieties, including the Florida Brilliance, Florida Ember, Florida Encore and Sweet Sensation, throughout the upcoming winter season.
“This expansion truly aligns with where Sun Belle is as a whole — we are growing rapidly and making strategic, forward-thinking moves that strengthen our supply chain and ensure our retail partners can meet their consumer demand every week of the year,” says JC Clinard, CEO of Frutura’s Berry Division. “It also hits close to home for me. With Plant City being my home base, I’ve come to personally know and trust this passionate community of growers.”…