TAMPA, Fla. (WFLA) — Every 90 minutes, someone is diagnosed with ALS, and every 90 minutes someone dies from the neuro degenerative disease.
That’s why more than a dozen CEOs across Tampa Bay are coming together on Thursday for a cold plunge for 90 seconds during the ALS Association‘s annual CEO Soak.
The event is a twist on the ice bucket challenge from 2014. ALS, or amyotrophic lateral sclerosis, is a progressive, fatal neuromuscular disease that slowly robs the body of its ability to walk, speak and breathe. There is no cure…