Winter Haven, FL — The forthcoming Target superstore at U.S. Highway 17 / 3rd Street SW & Avenue R SW, clocking in at approximately 149,000 square feet, is more than just another retailer setting up shop. It’s a visible marker of how the Central Florida retail landscape — and the broader corridor between Orlando and Tampa — is shifting.
What the Industry Indicates
From the developer side, momentum has been strong. V3 Companies, which has retail development fingerprints in the Winter Haven area (for example its “Haven Square” project) noted that the region’s growth is tangible. One Facebook-post from Trey Vick, CEO of V3 Commercial, said:
“We think it’s going to be great for the city. The people at Winter Haven have been a pleasure to work with.” Facebook
This kind of industry voice signals that national firms and large-scale retailers see Winter Haven not just as a satellite community, but as a place ready for anchor investments. V3’s own description of its retail-development capabilities underscores this:…