Publix has selected Goodway Group, a connected commerce and digital media agency, as its exclusive shopper marketing agency of record for 2026. The partnership is designed to modernize Publix’s retail media and shopper marketing strategies through data-driven, omnichannel campaigns.
As part of the agreement, Goodway Group will oversee strategy, creative development and media execution for Publix’s shopper marketing initiatives. The agency will focus on bridging the gap between digital discovery and in-store conversion, leveraging retail media data to deliver more personalized experiences for Publix customers.
“Publix has long been a leader in customer service and brand loyalty, and we are honored to partner with them to evolve their shopper marketing and retail media capabilities,” said Jay Friedman, CEO of Goodway Group…