LITITZ, PA — Listrak launched a free email auditing tool for retail marketers as the company’s platform data showed click-through rates fell 11% year over year in the second quarter of 2026, increasing pressure on brands to improve a channel that Listrak says generates 30% of e-commerce revenue.
The Email Marketing Audit evaluates marketing emails against more than 30 criteria covering content, compliance and technical composition. The web-based tool does not require users to create an account, according to Listrak.
The Lititz-based cross-channel personalization company said results are generated within seconds and include recommendations intended to identify potential problems affecting email performance…