effect’ is a fierce one.
A fine jeweler in Lancaster, Pennsylvania found that out last week, when a custom diamond initial bracelet, “Taylor-ed treasure,” was seen on the popstar after the
won the AFC Championship.
Now,
.’s sales are up more than 2,000%!
The store is a veteran-owned small, bespoke fine jeweler, with just eight employees and a CEO who is a Wharton School graduate.
The karma feels all the more real with a Berks County-born star putting a Lancaster County business on the map.
“We were like, ‘Oh my God! Oh my God! Oh my God. It’s happening. It’s happening,'” squeals Simone Kendle, the CEO of Wove Made Inc.
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That was the moment Wove employees saw their bracelet on Taylor Swift.
“Had the Chiefs not won that game, we probably would have never seen the bracelet on her,” Kendle says. “That’s the wildest part. She had to be down there to give him that hug, to have that embrace, in order to see the bracelet.”