— Unique Snacks is rolling out a sweeping new brand identity designed to reposition the century-old company for its next phase of growth, with refreshed packaging set to hit store shelves nationwide beginning in January 2026.
The rebrand introduces vibrant colors, a modernized logo, and a new tagline, Daringly Different, signaling a sharper, more contemporary visual presence while preserving the product attributes that have defined the brand for generations. Company executives said the update is intended to better reflect the premium quality, simple ingredients, and distinctive flavor profile that have long set Unique Snacks apart in a crowded category.
Chief Operating Officer Justin Spannuth said the new look reinforces the company’s commitment to crafting better-for-you snacks without altering what customers value most. He said the refreshed packaging modernizes the brand’s shelf presence while keeping its core promise intact: bold flavor and superior crunch…