HERSHEY, Pa. (WHTM) — The Hershey Company has announced significant changes to its current operating model by unifying its sweet, salty, and protein brands under one umbrella.
According to The Hershey Company, they have officially launched a unified U.S. commercial operating model bringing together the company’s sweet, salty, and protein brand portfolios under one umbrella called ‘ONE Hershey’.
Hershey says this move is designed to unlock deeper consumer connections, strengthen customer partnerships, and accelerate its leadership to deliver the next generation of snacking…