EAST LANSING, Mich. (WILX) – Two Michigan State University engineering students turned a pile of shoelaces into a $300,000 investment on Shark Tank with an invention designed to keep athletes safe.
Madhav Aggarwal and Tanvi Gadamsetti spent the last two years developing BRCĒ Laces, a shoelace that won’t come untied. The invention earned them a deal with two sharks on the popular ABC show.
“Madhav and I were actually both former athletes, that’s how we got started,” Gadamsetti said…