Atlanta Fashion Week 2024 is set to be a landmark event, especially with the iconic brand For Us By Us (FUBU) making a grand appearance. Founded in 1992 by J. Alexander Martin, Daymond John, Keith Perrin and Carlton Brown, FUBU has long been a symbol of creativity and self-expression within the fashion industry. This year, the brand’s return to the ATLFW is not just a homecoming; it’s a celebration of culture, innovation and the vibrant spirit of the Black community.