This Pharrell Williams-Backed Puberty-Focused Brand For Teens And Tweens Has Expanded To Ulta And Hit $14M In Total Revenue

Scarlet by RedDrop Co-Founders Dana Roberts and Monica Williams are celebrating great success for their business, driven by a vision to support young girls navigating puberty.

It all started with Robert’s time teaching fifth graders in an Atlanta classroom. She was approached by a student who had started her period and felt that she was dying, according to Yahoo! News. This would lead her to launch RedDrop, which was rebranded to Scarlet by RedDrop in 2025, alongside physician Williams, to serve tweens and teens. It offers pads, tampons, and period kits that include pads in various sizes, as well as a diary that shares helpful tips, according to its website.

“RedDrop was our beginning, born from a desire to fill a gap in puberty care for school-age girls,” Williams told Inc…

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