Hot Wheels collectors make big finds in a small Kentucky town

WILMORE, Ky. ( FOX 56 ) — Dalton Cox has been a businessman for just a few months, and he makes work look like child’s play. He opened Gold Flame Diecast in Wilmore in the fall of 2023, a store packed full of small metal cars made by Hot Wheels and Matchbox.

Cox said his love for the little cars goes back to when he was in grade school and had a fascination with Monster Trucks.

“Back when I was a kid, I would collect the cars, but I beat them with a hammer, so they looked like they were crushed. So I didn’t have a good idea of the collecting-value mindset. I was just playing,” he said.

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But now he knows the value of those diecast cars and is happy to share his knowledge with anyone who stops by his store on Main Street. Cox, a Woodford County native, lived in Charlotte, North Carolina, in 2019 and 2020, working as a NASCAR mechanic. He said when he moved back to Kentucky and got married, he got away from the real cars and “back into the little cars.”

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