Christian Laettner is not a popular figure in the Commonwealth of Kentucky, even if it has been 34 years since his buzzer-beater shot sent Duke to the Final Four and broke the hearts of Wildcats’ fans everywhere.
That’s why this latest commercial by the University of Kentucky Federal Credit Union is both risky and funny at the same time.
In it, the company announces that they are for everyone, from a photographer to a band to a woman doing yoga. It is a sign that the credit union suits itself to every customer … until we get to Laettner…