(NewsNation) — Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.
In an interview with People, Kiefer insisted Hooters has always been a “neighborhood place” but wants to make it “more friendly to everybody.”
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Kiefer described Hooters as presently “a beach-themed place centered around the Hooters Girls, good food, [and being an] easy place to relax. It’s a neighborhood place that many families frequent, and singles and couples,” he told the outlet.
The CEO said the company is addressing its uniform standards in a bid to be more broadly appealing to customers…