LINCOLN, Neb. (WOWT) – Unlicensed sellers are offering counterfeit Huskers logos online and on street corners, costing the Nebraska athletic department an estimated $1 million a year in lost royalty fees.
Lonna Hendrichs, senior associate athletic director for licensing at Nebraska Athletics, relies on an outside company to monitor sales online.
“We started using CounterFind in 2021 and since then we’ve had almost 15-thousand counterfeit items removed from the internet,” Hendrichs said.
How CounterFind tracks fakes
CounterFind scans the internet and assigns items a score…