Husker Athletics is revealing more information as to what it will charge for people to rent out its premier spaces for corporate gatherings, weddings and other events. And the department is hoping new marketing will bolster venue interest from prospective brides to international pop stars and country acts.
“A bucket list item for me would be Taylor Swift,” said Arek Olson, Nebraska Athletics associate athletic director of special events. While there are no conversations or any such performances on the books, Olson acknowledged the sky – and a 90,000 person capacity – is the limit. “I think there’s some really cool ideas about using Memorial Stadium for something other than football. Think about international soccer, a boxing match. You have to think outside the box – maybe an ice hockey game, but the list goes on and on.”
Olson was clear that the historic stadium will always be football first, but his hunger of dreaming big for the NU stadium falls in line with what his boss, Husker Athletic Director Troy Dannen, has in mind for the department’s financial future. Olson was one of the first hires this year tied to Dannen’s vision of growing an entire team dedicated to operating events within the athletics venues. Olson helped lead the University of Arkansas’ venture to ticketing events, bringing in acts like Alan Jackson and Garth Brooks to its campus…