(Lincoln) — Students at the University of Nebraska-Lincoln have created a pilot program for the Lymphoma Research Foundation they hope will raise awareness about the disease among young adults.
They are trying to bring the program to other campuses nationwide. The students had no budget for the awareness campaign, instead relying on grassroots organizing and a public relations-style, relationship-driven approach.
Dane Kiambi, associate professor of journalism and communications at the university and the program’s director, said the students first share resources on lymphoma with others on campuses, as well as with cancer clinics around the country…