Fueled by family viewing and recruiting purposes, youth sports streaming is now a $10 billion business

As the offensive coordinator of Concordia University, an NAIA school a half-hour west of Lincoln, Neb., Greg Nelson used to spend every Friday night traversing the state for recruits. He’d watch the first half of one high school game, then drive to a nearby school to take in the second half of another.

Nelson still gets on the road some for those invaluable in-person looks and conversations with a prospect, but just as often he’ll hunker down in his living room. Two games will be streaming on his computer, a third on his iPad perched on the coffee table and a fourth on his phone, which he’ll rest on his lap.

“I can watch four games in the 7 o’clock hour, and I can watch four totally different games in the 8 o’clock hour,” he said, noting that the western third of Nebraska is in the Mountain time zone, “and cover a huge part of our recruiting base.”…

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