Maverik plans to begin rebranding 54 Missouri Kum & Go locations in March and seven Michigan stores later this spring, the Salt Lake City-based convenience-store chain announced last week.
The retailer expects to finish the rebrands by the summer, with specific timelines “for each state announced as plans for the market solidify. Existing Kum & Go &Rewards members will be notified of rebrand timelines for their local stores and related rewards program changes,” Maverik said.
“We are excited to bring Maverik to new customers and bring a consistent experience in new markets for our current customers,” Crystal Maggelet, Maverik’s CEO, said, “The new rebrands reflect our dedication to delivering excellent convenience-store experiences across fuel, foodservice and inside-store offerings in all our locations from the Midwest to the West Coast.”
- Maverik is No. 12 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
The plans for Michigan and Missouri—and Arkansas—build on Maverik’s rebranding of 133 Kum & Go stores in 2024 across Utah, Colorado, Wyoming and Oklahoma…