DENVER — Five years ago, COVID-19 changed everything, including the way many arts organizations operated. Wonderbound, a Denver-based contemporary ballet company, was no different.
In 2020, Wonderbound was able to do live performances through social distancing and masking, and found other ways to evolve as well.
“When it came to social media, this was in 2020, we started looking at it. We started looking at the algorithms,” Wonderbound president Dawn Fay said. “Where we were seeing likes and shares, we were not seeing conversions.”…