When Jesse Hellen-Lloyd picked up baking as a hobby, he didn’t expect it to start dominating his life. But for the past 10 years, he says, he’s focused on nothing but bread.
“I pour everything I have and am into this project and this process,” Hellen-Lloyd said.
A self-taught baker, Hellen-Lloyd started running a wholesale pastery and bread business out of his garage as a sidehustle to his job as an audio engineer. But word about the quality of his products quickly spread, and soon enough, Long Beach’s elite chefs were ordering and even holding a spot specifically for him at a local farmers market aimed at other restaurateurs…