Leonard Jacoby, half of a law firm duo that pioneered advertising for lawyers and revolutionized their industry, died at 83.
He died Monday in New York from complications of cardiac arrest, according to his wife, Nancy Jacoby.
Jacoby & Meyers, the firm he co-founded, is now a mainstay on billboards across the nation. They were among the first to offer legal services to the middle class, soliciting clients through a then-novel advertising blitz that would become the blueprint for thousands of law firms…