El Sereno’s Superior Nut Co. empire started with a scent. 60 years later, it’s a family legacy

Originally published Nov. 1, 2024

As a child in the late ’70s, Jackie Rosales and her sister Deborah would accompany their dad, Al Rosen, on his drives around Los Angeles to meet clients. Rosen was a nut man; he established the Superior Nut Company in 1964 and supplied nuts to restaurants, stores and more.

“We visited a lot of bakeries, and they gave us cookies that came right out of the oven,” recalls Rosales…

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