Erewhon will be coming to downtown Los Angeles in 2027 as part of the company’s greater series of expansions. The new store will be located on South Hill Street — about a 15 minute drive from the central USC area.
Known for its $20 dollar smoothies and celebrity audience, Erewhon has established itself as an ultra-luxury grocery store. Its most popular drink, the Strawberry Skin Glaze smoothie — previously known as the Hailey Bieber smoothie — sees an average of 40,000 sales per month, according to a GQ interview with Erewhon Executive Vice President Vito Antoci in 2023.
The cult-favorite store also gained attention early this year for offering luxury strawberries at $19 a piece…